Updated: Jul 18, 2020
Performance technology company Hyperice announced Thursday it has acquired NormaTec, the creator of a popular recovery system used by professional athletes.
“Through Hyperice’s existing manufacturing competencies and economies of scale, we expect the gross margin on the NormaTec line to increase significantly,” Huether told CNBC via email. “Through this acquisition, we also expect the NormaTec line to grow in international markets within 18 months.”
In a statement announcing the deal, NormaTec’s CEO, Gilad Jacobs, will transition to a new role as Hyperice’s Chief Innovation Officer. The company said it plans to alter the name on current NormaTec products to “NormaTec by Hyperice.”
Though NormaTec’s leg recovery system, “The PULSE,” is commonly used by other U.S. sports leagues, superstars throughout the National Basketball Association are frequently seen using the system before and after games.
Players like Brooklyn Nets forward Kevin Durant, Golden State Warriors guard Steph Curry, and Los Angeles Lakers forward LeBron James use NormaTec. The compression system helps players with muscle tissue recovery, assist in preventing blood clots in legs, tightness and soreness.
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